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Some would think that a Producer would be at a higher level than a Writer, but not in Todd's mind. To Todd the writer is everything. Good writing will make or break a story. Todd has a specific way and/or style for his writing. There are particular elements of a story that he feels are essential. While he stays true to his journalistic integrity, and never embellishes a story, he does craft it in his own way that has proven successful. Anyone can tell a story, but not everyone can tell a story well.